Hemant Shah

VP Product Marketing

As Vice President of Product Marketing Hemant is focused on streamlining marketing functions within Anew Design Automation. His focus has been on outbound communication and internal processes to ensure a streamlined and efficient sales and marketing efforts.

Professional Background

Hemant has a track record of developing innovative products to address new challenges in designing PCBs that has translated into significantly higher product revenues for the companies he has worked for.

In addition to working as VP of Product Marketing at Anew Design Automation, Hemant Shah is also the chairman of the IPC-2581 Consortium. He led the effort to create an industry wide consortium of design and supply chain companies to get IPC-2581 – the standard for transferring PCB design data to manufacturing – adopted. IPC-2581 Consortium now has over 110 corporate members. 

He was with Cadence Design Systems until April 2020 as Group Director of Product Management for Allegro PCB & FPGA products. Prior to managing the PCB and FPGA products, he managed the Allegro Signal and Power Integrity products for PCB & IC Packaging. At Cadence he pioneered new approaches to working with customers by developing a customer advisory board that has helped Cadence develop PCB roadmap that meets customer needs when they need the capabilities. Hemant also led an industry wide effort to get a new, revolutionary algorithmic modeling standard (IBIS-AMI) approved and adopted. 

Prior to joining Cadence in 2000, Hemant worked at Xynetix Inc. in R&D and Marketing roles, and before that at Intergraph Corporation as senior R&D manager.  He is passionate about developing and marketing leading edge software products for PCB design.

Educational Background

Hemant has a master’s in computer science from the University of Texas at Arlington and a bachelor’s in electrical and Electronics Engineering from Birla Institute of Technology and Science, Pilani, India

Hobbies & Interests

Hemant loves to work on projects at home and in the yard, and loves to travel around the world. Hemant is keenly interested in and practices Meditation on a regular basis. He loves to correlate Indian Vedic teachings with scientific research on meditation.

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